Website Cookie Policy
Last updated: 01/01/2021
This cookie policy explains what cookies are and how we use them on our website. You should read this policy to understand what cookies are, how we use them, the types of cookies we use, the information we collect using cookies, how that information is used, and how to control your cookie preferences. For further information on how we use, store, and keep your personal data secure, see our Privacy Policy.
You can change or withdraw your consent to the use of cookies on our website at any time by clicking on the CookieKeys icon in the bottom left corner of your screen.
What are cookies?
Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.
How do we use cookies?
Like most online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.
The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.
What types of cookies do we use?
We use different types of cookies on our website, which we have categorized into four groups:
- Essential: Some cookies are essential for you to be able to experience the full functionality of our site. They allow us to maintain user sessions and prevent any security threats. They do not collect or store any personal information. For example, these cookies allow you to log-in to your account and add products to your basket, and checkout securely.
- Statistics: These cookies store information like the number of visitors to the website, the number of unique visitors, which pages of the website have been visited, the source of the visit, etc. This data helps us understand and analyze how well the website performs and where it needs improvement. We use Google Analytics and Microsoft Clarity to collect and analyze these data.
- Marketing: Our website displays advertisements. These cookies are used to personalize the advertisements that we show to you so that they are meaningful to you. These cookies also help us keep track of the efficiency of these advertising campaigns.
- Functional: These are the cookies that help certain non-essential functionalities on our website. These functionalities include embedding content like videos or sharing content on the website on social media platforms.
The list below details the cookies used on our website.
| Cookie | Description | Type |
| _ga | This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. | Statistics |
| _gid | This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. | Statistics |
| _gat | This cookie is installed by Google Analytics. The cookie is used to throttle the request rate to limit the collection of data on high traffic sites. | Statistics |
| clarityID | This cookie is installed by Microsoft Clarity. The cookie is used to identify the user and session across different pages on the website. | Statistics |
| test_cookie | This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user’s browser supports cookies. | Marketing |
| IDE | Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. | Marketing |
| cookielawinfo-checkbox-necessary | This cookie is set by CookieKeys plugin. The cookie is used to store the user consent for the cookies in the category “Necessary”. | Essential |
| cookielawinfo-checkbox-statistics | This cookie is set by CookieKeys plugin. The cookie is used to store the user consent for the cookies in the category “Statistics”. | Essential |
| cookielawinfo-checkbox-marketing | This cookie is set by CookieKeys plugin. The cookie is used to store the user consent for the cookies in the category “Marketing”. | Essential |
| cookielawinfo-checkbox-functional | This cookie is set by CookieKeys plugin. The cookie is used to store the user consent for the cookies in the category “Functional”. | Essential |
| CookieKeysConsent | This cookie is set by CookieKeys plugin. The cookie is used to store the summary of the user’s consent for the use of cookies on the website. | Essential |
| viewed_cookie_policy | The cookie is set by CookieKeys plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. | Essential |
How can I control the cookie preferences?
You can manage your cookies preferences by clicking on the CookieKeys icon in the bottom left corner of your screen. The CookieKeys plugin will display a banner that allows you to enable or disable different categories of cookies according to your preferences.